All products that are commercially successful would have had the consumer in mind at one point or another. Designs have added value when it can be traded and has potential to make an impact on the consumer market even if it already has apparent artistic merit and may not necessarily require to be bought and sold as would a commodity. An enviable and attractive project in this sense attract investments because of their commercial potential, and in due course attain marketability, and intrinsic value or quality. Capital and creativity and good design alone cannot promise commercial success. Design is the new currency for commodities of the next generation and must be tailored to meet the ever changing cultural and demographic pattern of consumers, as reported recently in India. Social behaviour affects the long term investments that design companies will make. Ultimately this implies that branding companies will soon look at demography studies as an important element in the development strategy of their products.
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The Giraffe is aptly named after one of our very early built work for a restaurant Client, made for his bar and an eatery back in the late 90’s. It is still vailable in chrome or black leather finish. The standard finish comes in natural hardwood with powder-coated white enamel top. The Giraffe was created with the intent of making the legs appear somewhat “human”, a form that is as organic as we can accept, bordering on becoming very “Jeff Koons” or post-modern.
Definitely one of the most striking designers in the lighting industry, Ingo’s contribution to lighting design is unsurpassed, but also he is as much an artist as he is a lighting designer. One of his most famous pieces is the light bulb table lamp, created in 1968.
Image: courtesy www.ingomaurer.com
A simple bracket as the one illustrated above takes something like 3 weeks to design and 3 weeks to document for fabrication. A piece no larger than the size of a very large hand this bracket is made from cut plate steel, and hence not a mold or casting. It looks more complicated than it really is, and hence can be deceiving to the naked or untrained eye.
alcopod
Published January 29, 2007 alcopod , commodity , consumerism , furniture design , products Leave a Comment
Made to represent the look and feel of the merchandise, the alcopod can emulate and depict particular graphics and colours of the product with great ease. Here the vodka and brand identity takes precedence and captivates the taste and delicacy of the brand through clever use of shape, and proportion and ultimate functionality of the pod as a mobile station point of sales for the retailer.
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